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How to Actually Get Hired
Who reads applications, which channel gets a reply, and what they screen for.
Why applying the normal way doesn't work
There's an ATS (Ashby), but at Heidi, referrals get priority. Your cold application competes with sourced candidates and internal recommendations.
Who to contact at Heidi
No verified contact route for Heidi yet. Based on size () and sector (), the hiring manager is likely the decision-maker, but treat this as a model.
What Heidi screens for
The hiring bar at this stage (, ): relevant experience and ability to operate autonomously. Show what you've shipped.
A tailored CV beats a generic one. Use Heidi's job description language to clear filters.
Mistakes that kill applications
A recycled CV gets rejected fast at Heidi ( people). They notice.
Don't open with what you want. Open with what Heidi is dealing with right now — is growing fast after their null round, and what you'd do about it.
The wait-and-hope strategy fails. Follow up on day five — response rates roughly double.
Frequently asked questions
How do I apply to Heidi?
Through the roles on our Heidi jobs page, or directly to the hiring manager if you can reach them. At null people, direct outreach outperforms the form.
Does Heidi respond to cold emails?
Response rate data for Heidi not yet confirmed.
Who is the hiring manager at Heidi?
At this size, hiring is usually run by the hiring manager.
What ATS does Heidi use?
Heidi uses Ashby.
How competitive is it to get hired at Heidi?
Expect 100-250 applicants in the first two weeks for roles at this size. Apply within 72 hours for best odds.
Have your application sent for you
We find roles at companies like Heidi within 48 hours of them appearing, build a CV tailored to the posting, and send it while you're still applicant number ten.
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