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How to Actually Get Hired
Who reads applications, which channel gets a reply, and what they screen for.
Why applying the normal way doesn't work
Willow is <50 people. No recruiter, no HR. Your application goes to a founder juggling everything. Cold outreach is how you actually get seen.
Who to contact at Willow
No verified contact route for Willow yet. Based on size (<50) and sector (Consumer), a founder or department head is likely the decision-maker, but treat this as a model.
What Willow screens for
For a Consumer company, expect them to prioritize relevant experience and ability to operate autonomously over credentials.
Customize your CV for the Willow role. Matching the job description language helps clear ATS filters.
Mistakes that kill applications
Generic CVs stand out at a <50-person company — and not in a good way. Fastest path to rejection.
Don't open with what you want. Open with what Willow is dealing with right now — is growing fast after their null round, and what you'd do about it.
The wait-and-hope strategy fails. Follow up on day five — response rates roughly double.
Frequently asked questions
How do I apply to Willow?
Through the roles on our Willow jobs page, or directly to a founder or department head if you can reach them. At <50 people, direct outreach outperforms the form.
Does Willow respond to cold emails?
Not enough data yet on Willow's cold email response rates.
Who is the hiring manager at Willow?
At this size, hiring is usually run by a founder or department head.
What ATS does Willow use?
Willow uses Greenhouse.
How competitive is it to get hired at Willow?
Expect 50-100 applicants in the first two weeks for Consumer roles at this size. Apply within 72 hours for best odds.
Have your application sent for you
We find roles at companies like Willow within 48 hours of them appearing, build a CV tailored to the posting, and send it while you're still applicant number ten.
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