the anti job boardactive 4mo ago
Charmayne Lim
Founding Marketer @ HeyMax
Summary
Charmayne Lim is a versatile growth marketer and product designer with a proven track record of scaling user bases and driving revenue growth. With experience in building marketing functions from the ground up and leading product design initiatives, she excels in creating effective go-to-market strategies and optimizing user experiences.
Looking for
Skills
The story
What Charmayne is looking for
i lose track of time when i'm working the full arc. from "what should we build and for whom" through to "how do we get this into people's hands." my best days involve some mix of: shaping positioning or gtm strategy, getting into the product to prototype or build something, and closing the loop on whether it actually worked. i care a lot about craft. i'll sweat a landing page, an onboarding flow, a deck. but i care equally about the business logic underneath. did this move the number? did it reach the right person? i want to be in a role where i own outcomes end-to-end, not just a slice of the funnel. ideally at a stage where there's still real ambiguity. where the playbook doesn't exist yet and the work is figuring out what works, not executing someone else's framework.
Why Charmayne is exploring
i spent the last stretch doing the unglamorous work of figuring out what i actually want. not the job title, but the shape of the work. i come from design, moved into marketing and growth because i wanted distribution knowledge and to be closer to business decisions. both gave me real things. but i kept picking up projects that felt too narrow, and i finally named why: i want end-to-end ownership over meaningful work, not a clean lane in someone else's org chart. i'm looking now because i have clarity on that for the first time, and i want to find a team where that kind of range is a feature, not a hiring problem.
What won't fit on a resume
i've organized cross-city builder dinners bridging the singapore and sf tech scenes. on the more technical side, i've built growth strategies and gtm plans from scratch for early-stage tools. i'm a designer by training who taught herself to code, and then pivoted to build marketing at an early stage company from the ground up. i'm an ex-competitive dancer and personal trainer who can do 10 pull-ups.
Work & Projects
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