the anti job boardactive 4mo ago
Dhiren Valecha
builder
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Pune, Bangalore, Remote
The story
What Dhiren is looking for
One project where I saw clear impact was the lead generation website for institutional investors at Precize. The problem was that users weren’t converting well because the value wasn’t clear and the experience felt scattered. I simplified the structure, brought the core message upfront, and added stronger trust elements like data points and clear sections. We tracked conversion rate and drop-offs, and after the redesign, we saw better engagement and more high intent leads coming in. Sales also had better quality conversations, which showed the leads were more relevant.
Why Dhiren is exploring
The most challenging users I’ve worked with are investors evaluating unlisted shares. They want detailed information but don’t want to spend too much time finding it. Some users want quick insights, while others want to go deep into financial data. The challenge was balancing both. If you show everything, it becomes overwhelming. If you simplify too much, it loses trust. I handled this by layering the experience. A clear summary at the top for quick understanding, and deeper data below for users who want to explore more.
What won't fit on a resume
I’m most proud of the unlisted shares screener. It was built from scratch to help users filter and compare investment opportunities. The challenge was handling a lot of data without making it feel complex. I focused on simple filters, clear structure, and making comparisons easy. What made it impactful for me was seeing how design can actually make a hard task feel manageable. It pushed me to think beyond screens and start thinking in systems, edge cases, and real user decisions.
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