$2.5M+ · 3D Engine + AI

What they're building

Ctruh has spent three years building what most companies outsource: the engine itself. Its proprietary browser-native 3D engine lets immersive XR experiences run on any device at up to 16K rendering quality, with no app download, no SDK, no specialist hardware. That is the horizontal infrastructure layer. On top of it sits Commverse Studio, the first product shipped on the engine, which lets brands deploy full immersive XR commerce experiences including virtual try-on, 3D product visualization, and AR-native storefronts in under 30 minutes. The generative AI layer is VersaAI: feed it an image, a text prompt, or a video, and it produces production-ready 3D assets in minutes rather than the weeks a 3D design studio would take. The name is pronounced "See-Through." That is not an accident.

Why this matters

For a decade, building 3D and XR experiences required a specialist team, a large budget, bulky hardware, and an SDK integration that broke every time the game engine updated. That is why immersive commerce has been a feature of enterprise-only deployments. Ctruh's browser-native approach removes every one of those constraints. The timing is structural: Apple Vision Pro M5, Meta Quest 4, Samsung Moohan, and XREAL smart glasses are all hitting or approaching market in 2026. IDC forecasts an 87% rebound in XR hardware adoption this year. Shopify data shows AR-enabled product listings driving 94% higher conversions. Gartner projects 80% of retailers deploying AR by 2026. That is three independent signals converging on the same moment: the hardware is arriving, the conversion data is proven, and the deployment infrastructure has historically been the bottleneck. Ctruh has been building that infrastructure since 2023. The round is the moment to go get the market before the enterprise incumbents catch up.